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October 21, 2008, 9:12 pm

At Yahoo, job cuts are the good news

By Yi-Wyn Yen

You know it’s a bad quarter when the most encouraging news you offer is job cuts.

During Yahoo’s third quarter earnings call Tuesday, chief executive Jerry Yang made an unconvincing argument that the company is “well positioned for future growth.” Yahoo reported net sales and earnings for the third quarter that fell well below the Street’s consensus.

And Yahoo (YHOO) is bracing itself for a bleak fourth quarter. The company adjusted its year-end gross revenues estimates to reflect worsening conditions. The company projected gross revenues of $1.77 billion to $1.97 billion. And for the second straight quarter, Yahoo reduced its year-end gross revenues estimates by $175 million to $475 million. To get through the “tough environment,” Yang said the company will lay off about 1,500 employees, or 10% of its workforce, before the end of the year. Yahoo’s shares jumped 7% in after-hours trading to $12.95, likely because of the cost-cutting, said one analyst.

But it’s hard to see how Yahoo can slash its way back to greatness, or what other path it could take to get there.  Yahoo’s management has been criticized for not taking Microsoft’s offer to buy the company at $31 a share earlier this year. The stock has fallen 54% since both parties ended negotiations in mid-June. And the alternative strategy for growth Yahoo proposed, a search advertising deal with Google, is now tied up by the feds.

Investors are losing patience for new board members like Carl Icahn to find ways to boost Yahoo’s sagging stock price. Icahn could not be reached for comment on Tuesday.

Wall Street analysts grilled Yang on whether cutting employees was an acceptable alternative to a Microsoft (MSFT) deal.

Yang said that “getting Yahoo more fit” was a way to boost Yahoo’s sagging stock price. “We think that taking aggressive actions on cost structures is one of the ways to unlock shareholder value,” he explained. “By streamlining activities…we hope to come out of this stronger and more nimble.”

Analysts say they are skeptical that cost cuts and Yahoo’s reliance on APT, its new display advertising platform launched last month, will be enough for the company to weather a stormy economy.

Yahoo’s executives were vague on merger talks with AOL (which is owned by Fortune’s parent company Time Warner) and its search agreement with Google (GOOG). Yang said the company is working with the Justice Department, which is reviewing the case for antitrust concerns, to outsource some search ads to Google “as soon as possible.”

“Clearly there is going to be increased pressure on Jerry Yang to take more drastic measures to make the stock work in the short term,” said Jefferies analyst Youssef Squali. “[Carl] Icahn and his two lieutenants and other independent board members should be displeased with the turn of events.”

Yahoo reported net sales of $1.33 billion for the third quarter, which were below Street estimates of $1.37 billion. Yahoo earned 4 cents a share, below the Street consensus of 9 cents.

“The Street’s not happy. Being in a middle of an ad recession and not putting up decent numbers isn’t going to help,” said Christa Quarles, Thomas Weisel’s Internet analyst.

An economic recession spells trouble for Yahoo, the bellwether for online display advertising. The growth rate for display advertising is expected to slow down in 2009. Analysts predict that marketers will spend more on search advertising than display next year because search is considered a more accountable way to directly reach consumers.

Yahoo’s share in search is steadily declining while Google’s continues to grow. Yahoo had 20% of the U.S. search market for September and Google had 63%. Yahoo has lost 15% of its share in search from the same period a year ago, according to comScore.

Yahoo President Sue Decker said internal statistics show that Yahoo is actually faring better than comScore suggests. Yahoo made more money from search than display for the first time. The company grew its search revenue by 17% for the third quarter to $438 million while earning $435 million, a 3% increase, from selling display ads.

However Decker admitted that Yahoo’s search revenues were not enough to compensate for the decline in display advertising. Decker said display advertising started souring by mid-August.

I really wish the vast majority of you so called “educated” people would 1: learn to spell properly, and 2: learn punctuation. Supposedly the richest country in the world, with the most illiterate people.

Posted By B Hamilton Anderson SC : October 31, 2008 9:04 am

Problem at Yahoo is not just Jerry and Sue, it’s the rest of the senior management team going down at least to EVPs AND SVP’s as well as some VPs too. Also still way too many fat cows that really have no business clue or saviness. UNtil you clean house completely at the top not much will really change no matter who comes in.

Posted By Barry, San Jose, CA : October 26, 2008 2:50 am

Just another bubble popping folks. Move along, move along…

To the unfortunate people who lost their jobs: It sucks; but we’re talking the IT industry here. Longevity is never assured in employment, especially in IT. You just have to pick up the pieces and move on. Recognize your talents for what they’re worth and market them.

Posted By Brian from Burlington, Ontario : October 24, 2008 6:12 am

I work for Yahoo! and it’s been apparent for months there would most likely be more layoffs.

This is why we need to get away from instant gratification consumerism to learning how to “save” again, stashing away 6-12 months of expenses in case… wow.. WE_LOSE_OUR_JOBS.

No person with kids should be risking not being able to pay the bills if they lose their job (Yahoo! isn’t paying minimum wage here!).

This is Corporate America, we need to be defensively saving and participating in ESPP/401k/other benefits, they owe us nothing, maximize it while it’s still there!

We get our own back by jumping jobs and getting higher salaries. And of course there are always consulting gigs on the side.

Posted By KC, LA, CA : October 24, 2008 5:15 am

R Plantation…..no bonus was given on the Yahoo hire….they were all contractors til last yr….final got bennies…which was only medical insurance nothing else….so all the writers will now we considered one yr employees…equal 2 weeks bye bye money…and I have severely handicapped son to boot….I guess you must be older since you get your news from newspapers not the internet….so you must be sitting pretty at some nice company….anything can happen to anyone these dad buddy….and my comment is nicer than your was to me…

Posted By somewhereoutthere : October 22, 2008 1:17 pm

I’m sure you weren’t complaining husband when your husband got a nice payout from a Yahoo “scout” to take the the offer and leave his former employer…

This is the capitalist society where reward also entails a bit of risk.

So suck it up and take the bad, because I’m sure you had no gripes when things were good.

The last thing we need is to socialize friggin internet “news” sites as well lady.

Posted By R Plantation, FL : October 22, 2008 11:53 am

They took my company for granted and as a result of no attention to my platinum account watched our spending go from 3 million a year to under 200K and dropping. I have not received one call in over a year from my platinum account rep. How can they get back to the good old days when they take small million dollar accounts for granted.

In addition, they allow you to block 250 sites from sending traffic but the issue is that every day new domain based sites flood you with irrelevent traffic. They do not allow you to only show your ads on Yahoo like MSN and Google allow. Hard to compete with that.

Posted By John, Los Angeles, CA : October 22, 2008 11:24 am

@somewhere

Your husband is not the only one with a sob story in this economy! He and others made the CHOICE to leave high-paying jobs to go work for Yahoo, so that was his own folly. I for one, think that Yahoo is stale and unimaginative. There is a reason Google blows Yahoo out of the water on any service that both offer. Maybe your husband should look for work with Google.

Posted By jaded : October 22, 2008 11:02 am

yahoo need the money and microsoft has the cash to run yahoo.
It’s not like cutting 1500 job will make yahoo’s employee smarter or gain advantage in the market. it will just scare off employee and the best one will be gone to look for new job.(the best one always can find jobs first because they are good….)
So end up yahoo is even weaker.
If Jerry can’t run the company, let someone else run it…
since he has it, the companies goes down the drain quarter after quarter.
After this quarter, someone need to fire his behind.

Posted By andy,tx : October 22, 2008 10:30 am

Right now it seems more likely that Yahoo will die. The only way they make money is by selling ads, and google appears to be much better at that… I am not sure how becoming “nimble” is going to help them. And saying things like “unlock the shareholder value” is just pathetic…

Posted By BM, Boston, MA : October 22, 2008 10:20 am

Here’s THE PLAN:

Jerry Yang picks up phone, then dials. Steve Ballmer hears phone ring, then picks up phone and says “Hello”. Next Yang apologizes profusely and grovels at the feet of Ballmer. Ballmer offers an all cash deal of $15 per share with most people at Yahoo getting laid-off but Jerry Yang gets to retire very prosperously….Carl Icahn also makes a nce profit…The Yahoo Board and C-Level Execs get to retire prosperously or take their gains and begin their own startups….

Posted By kwl88, KC, MO : October 22, 2008 10:08 am

Yahoo is a mismanaged mess. They had the chance to take the Golden Goose with Microsoft.

But Yang was not going to play second fiddle to some white dude.

We get to pay the price for that attitude now. They really need 100% job cuts and start over.

Posted By Joe, Dallas, Texas : October 22, 2008 10:03 am

Greed of the executives is killing not only employees but is hurting everyone. Microsoft was paying a huge premium but it was not enough for Mr. Yang. Where does Yahoo stands now? Where will stand one year from now?

Posted By RK, Windsor, Ontario : October 22, 2008 9:54 am

For all the brilliant people Yahoo hass supposedly hired I find it tragic that even they are unable to learn the lessons of history.

Playing the game for profitable quarters to make the street happy is a losing strategy. Yahoo became great over time, and now by having to chase tail to make quarterly numbers to boost the stock price they have consigned themselves from innovators and leaders to mediocrity at best.

Show me any tech company that chases a quartly goal every quarter and remains a leader let alone an innovator.

Thanks Yahoo for proving you could survive the bubble and then turning into everyone else. Goodbye.

Posted By Jeff, Syracuse, NY : October 22, 2008 9:21 am

We tried to approach Yahoo biz dev. witha proposition about a year ago… never got an email back, no word, nada. Msft on the other hand returned an email the very same day. The incompetence is system wide. Eliminate ALL the upper and mid level executives and replace them with newbies who don’t know a software from a caswhmere sweater. Then watch as things pickup. Sorry guys, this is no surprise.

Posted By The Obvious, Lincoln, Neb : October 22, 2008 8:32 am

Downsizing and the associated layoffs can be and usually is very painful for families. We all know the reasons why. For some it will represent the best thing that could have happened for them. Losing a job forces people to review their careers and consider alternatives. Self employment, for one, removes YOUR future and security from OTHER’S hands. Think about possibilities. http://www.LikeSoup.com

Posted By Jim Campbell, Redondo Beach, CA : October 22, 2008 6:40 am

I find the title of this story offensive…my husband is a Yahoo employee from a division that is one of its biggest money makers Sports…they kick ESPN.com’s numbers monthly….today the news came he heard nothing from the company….Yahoo employs sportwriters all over the country….scouted them to leave very well paying jobs….I guess they have to play the wait and see game…they were told nothing today the band of sportwriters…who have kids in school, college, house payments like everyone else….so what they wait two months to wait it out just in time for “Happy Holidays” and this band of men where will they go when they trusted Yahoo to leave what they had….they are expecting a major hit even though they make millions in profit for their co….and are gone months of days covering their beats….Merry Christmas and an Unhappy New Year……cheers…sic

Posted By somewhereoutthere : October 22, 2008 12:37 am

Yahoo is a great brand but they need to get their house in order. Microsoft got out of a bad deal. Yahoo should remain independent but it needs a good dose of innovation to set itself apart the way that it once did. Geeks are not the most creative people, except for Steve Jobs, but there is only one of him.

Posted By GB Baltimore, MD : October 21, 2008 10:01 pm
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