Comments on: IKEA launches mobile phone service

By: Prabuddha Delhi India

Prabuddha Delhi India — Wed, 06 Aug 2008 03:57:25 +0000

Kind of shows that phone companies have nothing to do with tech and everything to do with branding. Nokia et al build the phones, Siemens et al build the network and nowadays even runs it under outsourcing. Some other outsourcer runs the call centres and Amdocs runs the billing system. All the phone company actually does is advertise and IKEA can do that much better than Vodafone.

By: mg, canada

mg, canada — Tue, 05 Aug 2008 22:42:45 +0000

I hope the phone does not come with IKEA instructions and an allen wrench

By: yves, san francisco CA

yves, san francisco CA — Tue, 05 Aug 2008 20:02:49 +0000

The worst thing about it is that you have to put the phone together yourself

By: J.C. Brighton

J.C. Brighton — Tue, 05 Aug 2008 18:14:28 +0000

IKEA isn’t obviously doing this for the revenue. Think about it. They are making multi bn Euro every year in sales. IKEA are just thinking ahead as always. If they really are the cheapest in the UK, my s*** expensive Vodafone card is done.

By: Anders, Stockholm

Anders, Stockholm — Tue, 05 Aug 2008 11:46:00 +0000

With their pricing strategy, they will probably be a contender in some countries where competition is lagging behind.

Brandon, what about http://www.boklok.co.uk/

By: Chris,London,UK

Chris,London,UK — Tue, 05 Aug 2008 09:27:34 +0000

Sounds great ! I’ll go there and buy one immediately as I heard the price is 9 pence per minute – much cheaper than anything else. in my view IKEA always stands for best value for money.

By: ap,vancouver,b.c.,canada

ap,vancouver,b.c.,canada — Tue, 05 Aug 2008 01:59:49 +0000

ikea and pay as u go cellphone service?lol and lmgdmfao at that one!
ikea IS expecting to lose money as the mortgage crisis begins affecting every business everywhere
but this is just plain stupidity
loyalty card?lol…just another way for ikea to sell your private personal info to other companies so they can phone u on the ikea cell with BS ads!
i predict failure within the year

By: Corey, Cambria, CA

Corey, Cambria, CA — Mon, 04 Aug 2008 23:03:06 +0000

Sounds like a good service, although the phone comes in a brown box and you need to assemble it.

By: Anonymous

Anonymous — Mon, 04 Aug 2008 22:44:01 +0000

Doesn’t seem that strange, afterall food supermarkets entered new markets long ago. Does this mean that Ikea is expecting a drop in furniture profits and is looking for other ways to make money?

By: Cousin C, New York, NY

Cousin C, New York, NY — Mon, 04 Aug 2008 22:35:07 +0000

I heard the phone folds out to a couch.

By: Soren Emmen NL

Soren Emmen NL — Mon, 04 Aug 2008 22:10:27 +0000

Well Brandon, Ikea is about innovation and fair pricing. That’s why you should go get an Ikea Family card

By: k rossco , orlando

k rossco , orlando — Mon, 04 Aug 2008 21:46:20 +0000

its like blockbuster buying circuit city… what! it wont work

By: brandon, mt. laurel, nj

brandon, mt. laurel, nj — Mon, 04 Aug 2008 20:27:46 +0000

hmmm…. i don’t understand this??? am i the only one that doesn’t associate phone or technology period with a furniture company??