As witnessed with the recent mass market hysteria driven by the iPhone factor and by the release of our consumer book ‘Mobile Internet For Dummies’ published by John Wiley & Sons (featured at http://mifd.mobi on either a computer or mobile phone browser); the mobile Internet has gone mainstream… and it’s independent of network or device actually in the hands of over 3 billions consumers world wide right now. I guess the 15+ year old mobile Internet secret is out of the bag. To put it in simple terms, the ‘Walmart’ crowd finally knows what the mobile Internet is… And, they are expecting it to be available to them on any mobile device, on any mobile network and at a very reasonable price.

But as Bob suggested, at what price are consumers willing to pay to maintain control of their personal area network information, location details and service consumption habits is question we, as an industry, need to address. Will consumers ‘opt-in’ to have their personal, business and cultural lifestyles monitored for contextual relevance and potential service price benefits? Not sure they will. When I am on the Internet via my computer, I turn it off when I am done and walk away… On the mobile Internet, I am always ‘on’ at home, the office, at school, at the playground, in a restaurant and while dancing away at a nightclub. Yes, I could turn my phone off like my computer… but I don’t cause I wouldn’t want to miss a call from my Mom and Dad. So basically, I am always on the Net wherever I am… as most mobile consumers are.

To follow on what Vinton said, contextual awareness provokes thoughts of personal information disclosure. How to surf mobile Internet waves through potentially turbulent seas of personal privacy concerns is the question industry vendors, service providers and regulatory bodies will also need to address.

And, my favorite, who will hold the keys to access this personal information? Who will be in charge? Today it’s the wireless carriers like AT&T, Sprint, T-Mobile, Verizon Wireless, Rogers Wireless, Bell Mobility, Telus and the other carriers… should they really be the gatekeepers? And, who will it be tomorrow?

To answer these questions is to unlock and harness the true power and potential of the mobile Internet… where the answers will come from are yet to be seen.

Maybe we could have the mobile Internet dialogue started at BrainstormTech 2008 followed up at BrainstormTech 2009. Let’s see how far we have come in resolving the queries made by Bob and work together to charter a new course for the next wave of opportunities envisioned by Vinton in the mobile Internet space.

Sounds like you had a great BrainstormTech event – wish I could have been there… maybe next year… By then you will probably know when I landed, what taxi I am taking to get to the conference, when I arrived at Half Moon Bay, where I had lunch and what conference seat I will be in… and maybe, even before I know you do.

And, by the way, I do shop at Walmart… but you probably know that already as well.