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March 14, 2008, 6:54 pm

Linden Lab CEO stepping down

By Michal Lev-Ram

The virtual world is looking for a new real-life leader. Linden Lab chief executive Philip Rosedale, the man who created popular online community Second Life, announced Friday that he is relinquishing his CEO duties but will remain at the company as chairman.

According to San Francisco-based Linden Lab, Second Life users spend nearly 30 million hours on the site per month, interacting with each other through avatars, or three-dimensional computerized versions of themselves, and creating and selling virtual goods like real estate and clothes. Many companies have used Second Life for marketing purposes or to create online storefronts, and several countries even operate virtual embassies on the site.

But the rate of new members has slowed recently, and the company has struggled with Second Life scams like virtual bank defauls.

Linden Lab, which launched Second Life in 2003, said it is looking for a new leader with more “management and leadership expertise” who can expand the business.

“This is a normal and natural evolution rather than a crisis-driven move,” current Linden Lab chairman Mitch Kapor told Fortune Friday. Kapor added that a key requirement for the company’s next leader will be his or her “chemistry” with Rosedale.

In a blog post titled “Changing my Job,” Rosedale said relinquishing his post would allow him to focus more on product strategy and vision.

“Second Life is my life’s work, and I am not going anywhere,” wrote Rosedale.

With the amount of fraud and other things happening in second life it seems like the team at linden labs need to refocus on the weekly updates to make the game better for the people and for the amount of crashes and slow downs. Being a member since 04 I have seen the up’s and downs of this company some for the better some for the worse.

Posted By PA : March 17, 2008 12:48 am

I think this would be a good job for Meg Whitman to take…

Posted By Nick, Columbus, Ohio : March 14, 2008 10:00 pm
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